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Why we love to “hate” SID LEE

Posted by in Blog

Do you sometimes look at your competitors and find yourself idolizing them, but hating them at the same time? For us, that competitor would be SID LEE. Except for the fact that we don’t really compete with them and we are still too small for them to even care. But we will get there with time and effort.

Last Wednesday, the Baboon team got the chance to attend a presentation organized by the “Centre d’entreprises et d’innovation de Montréal (CEIM)”, the topic of the presentation: Creativity to serve innovation by Jean-François Bouchard, Co-founder of SID LEE.

Even though I knew it wasn’t going to be this way, I was secretly hoping Jean-François was a boring and pretentious person. I wanted to demystify the image of the guy behind the company we look up to, but unfortunately he proved me wrong. After hearing him answer a gazillion questions by all the people there, it was easy to know why his company is so successful.

I realized right there that if we ever wanted an opportunity to rub shoulders with the big guys, we have a whole load of things to improve. To become a leader in the industry, we have to start by being leaders ourselves. We have to:

  • Communicate our ideas clearly
  • Make smart decisions
  • Establish objectives that are achievable
  • Plan the actions to reach such objectives
  • Know our strengths and weaknesses
  • Find ways to improve each other
  • Be charismatic
  • Innovate even in the smallest tasks
  • Be responsible for our actions
  • Be informed

And this applies to everyone (which is sort of my point here), if you work these aspects into your life’s day-to-day endeavors, you will successfully accomplish your objectives. You will be unstoppable, no doubt about it.

That being said, I really hope one day, Sid Lee will come to hate us the same way we love to hate them.