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The Brief. Logo design process — Part 1

Posted by in Blog, Branding

You validated your idea and business plan. Slowly but surely, during the last couple of months,
you have been studying your potential clients and putting together all that is needed to start your new business.
Now, you realize that you need to start developing the visual identity of your company, you need a logo that will represent
the values, products and services that your company will offer to your clients. What’s the process? How should you proceed? What are the things to avoid?

The brief

Prepare a summary of your company, products, services and expectations… in writing.
Make sure you have in hand the needed information for your business and expectations.
Besides helping the agency better assess the amount of work to be done, it will trigger us to start thinking
on your project and coming up with ideas or questions. It will accelerate the creative process and give you better insight
on how the design agency works before you need to make a choice.

We have put together a list of questions that will help you gather the information needed.

Logo design brief graphic

  • What’s the text, name and tagline, that will be in the logo?
  • Do you have a website?
  • What does your company do? What are your products or services?
  • What is your target group and most profitable clientele? Describe their age group, income, motivations… the more information you can provide the better
  • Why would they choose you over, let’s say, a competitor? What are their specific needs in regards to what you offer?
  • How will you promote your business?
  • Where will your company be stablished? where will it sell its products? (Be specific)
  • What are your competitors? or other companies with a similar or alternative offering to what you are selling?
  • In one word, what is the main message, idea, or concept that you would like you logo to communicate?
  • What do you expect this new logo to accomplish?
  • Are there any colour that you wish or not wish to use?
  • Do you have examples of design styles that you like? If you don’t have anything specific in mind, we would be more than happy to take creative liberty and design something based on context.
  • Where will the logo be used?
  • Do you have any additional information that you feel it would be useful for designing your company logo?